Our customers asked for a 60’s inspired product. So we gave them one.

As Brand and Campaign lead, I built the full 360° go-to-market plan, leading the teams to develop a robust channel strategy whilst delivering all campaign assets and content.

For Retro Love, we generated brand positioning and aspirational model content that helped solidify the product story, alongside a breadth of organic influencer, staff and UGC led pieces. We coupled this with heavily targeted commerical and paid media strategies that catered to both new and existing audiences.

When it came to storytelling, in true BEAUTY BAY style, we encouraged our customers to be unapologetically themselves, reminding them of an era of peace, love and freedom where there are no rules. With us they can experiment with their looks, live their best life and be their most iconic selves. Whoever they want to be, we put the focus back on them: it doesnt matter who they’re dating. Now they can begin their 1960s love affair and fall in love with themselves.