This campaign was crafted to highlight The Sports Edit’s (TSE) unique approach to inspiring movement across its core personas: Fitness, Train, Run, and Yoga & Lifestyle. The project delivered a multi-channel activation, emphasising curated multi-brand styling and celebrating the diversity of movement styles that TSE supports.

Key Achievements:

• Content Creation: A suite of assets was produced, including full-site imagery, email campaigns, organic and paid social content, and behind-the-scenes videography.

• Extended Usage: Assets were designed for strategic use throughout 2025, with 12-month usage rights ensuring long-term value.

• Phased Rollout: The campaign launched in January, progressing from Train to Run, and concluding with Yoga & Lifestyle, ensuring consistent engagement across TSE’s personas.

This campaign exemplifies TSE’s ability to inspire movement and elevate multi-brand partnerships through impactful, thoughtfully planned marketing initiatives.